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Newer doesn't always mean better
Thursday, November 27, 2008
ADVERTISEMENT
I recently saw the new logo change for Pepsi, all I can say is... what were they smoking when they decided to change the current one...
 The new Pepsi logo
I don't even need to show you current one anymore unless you've been living under a huge rock (no offense to cults living under a huge rock).
The change is pretty subtle from it's current logo, which is quite understandable since the current one is figuratively burned on the consumers minds already. That's the thing though, why change so little to a very well known brand image that would cost your company literally millions and millions of dollars. They aren't fooling anyone if they say they wanted to make it fresh or hip since it's still like the old logo with just a distorted white "swoosh" that anyone with basic Adobe Illustrator skills can do in minutes.
 Packaging
Things noticed based on the images were:
1.) What's up with the white "swoosh" changing on different Pepsi products? Does it mean that the diet Pepsi is slimmer because it won't make you fat, and the pepsi MAX one was "maxed" out? because if it is, it actually ain't cheezy at all. *cough* sarcasm *cough*
2.) mtn DEW? RIGGGHT... Youngsters in our country are already having a hard time to write traditionally because of the whole "TXT Speak" thing, so why not support it even further by turning Mountain Dew to Mtn DEW!
3.) The new Pepsi bottles resemble a wrinkly McWeiner.
Labels: food
posted by Glen at 9:13 AM
3 comments | View blog reactions
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3 Comments:
jepoy, at November 30, 2008 1:35 AM said:
hahaha those bottles look like......... errr.. never mind.
lalaine, at December 1, 2008 4:13 AM said:
I have a tag for you... =)
http://lalaine.gameops.net/2008/11/10-facts-tag.html
Glen, at December 7, 2008 6:33 PM said:
@ jepoy - indeed my weasely friend, indeed... =)
@ lalaine - thanks for the tag lalaine, i already passed it forward... ;)
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